Research and Understand the State’s Identity  

• Before diving into design work, it’s crucial to thoroughly research and understand the state’s history, culture, geography, and unique selling points. This includes identifying key symbols, landmarks, industries, and historical figures associated with the state.

Define Brand Values and Message 

• Work with stakeholders to define the core values and key messages that the state wants to convey through its brand. This could include aspects like innovation, tradition, natural beauty, diversity, or entrepreneurial spirit, depending on the state’s identity.

Create a Distinctive Logo and Visual Identity 

• Design a logo that embodies the essence of the state and reflects its unique personality. This could involve incorporating iconic symbols, colors, and typography that resonate with the state’s identity. The logo should be versatile enough to work across various applications, from signage to digital platforms.

Develop Brand Assets and Collateral  

• Design supporting brand assets and collateral, such as business cards, letterheads, brochures, posters, and merchandise, that maintain consistency with the brand’s visual identity. These materials should effectively communicate the state’s message and values to target audiences.

Design a Comprehensive Brand Style Guide 

• Create a comprehensive brand style guide that outlines guidelines for using the state’s brand assets consistently across different channels and mediums. This includes specifications for logo usage, color palettes, typography, imagery, and tone of voice to ensure brand coherence and recognition.