WHITEFISH SONGWRITER FESTIVAL 

Concept Development

• Along with my client, brainstorming and ideation to develop a unique and memorable theme for the music festival.
• Creating a concept that resonates with the target audience and aligns with the festival’s goals and values.

Visual Identity

• Designing a captivating logo that reflects the festival’s theme and communicates its identity.
• Establishing a cohesive visual identity including color schemes, typography, and graphic elements.
• Applying the visual identity across all promotional materials, including posters, flyers, banners, and digital assets.

Branding Collateral

• Designing branded merchandise such as t-shirts, hats, and tote bags to increase brand visibility and generate additional revenue.
• Creating branded signage and wayfinding materials to enhance the attendee experience and reinforce the festival’s identity on-site.

Online Presence

• Developing a user-friendly and visually appealing website that showcases the festival lineup, schedule, and ticket information.
• Creating engaging content for social media platforms to build anticipation and excitement leading up to the event.
• Implementing targeted digital marketing campaigns to reach potential attendees and drive ticket sales.

Sponsorship Integration

• Partnering with sponsors to integrate their branding into the festival experience in a way that enhances rather than detracts from the overall atmosphere.
• Designing branded areas or activations that provide value to sponsors while maintaining the integrity of the festival’s brand.